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   News of our members      

Results of a focus group research
Dnipropetrovs’k, June 4, 2007

Action Data Group has completed a focus group research for Ficosota Syntez – Ukrainian representative office.

The goal of the project has been to define the attitude of consumers to means of washing and their application and define the major factors influencing consumers purchase.

The separate research problem was a question on consumer perception of trade marks the THEME and EXO SAVEX.

“On the sort of my activity I had to see studios for focus groups in the various countries, where our representative offices present – in Romania, Russia, Ukraine and, naturally, in Bulgaria. They were different level of equipped, but such level, as in Action Data Group studio, I have not seen yet. The system of three video cameras and individual microphones is thought out very well”, - stated Ilina Racheva, Business Unit Manager of Ficosota Syntez.

In brief:

Ficosota Syntez is a fast growing Bulgarian company producing home care and personal care products. Already a leader on a several European markets, company works hard to offer its Customers the products that they need, the products that will offer an effective decisions and guaranteed results.

Action Data Group LLC is a marketing consultancy, operating in Ukraine and the CIS since 1995. ADG specializes in market research and consulting projects, competitive studies, feasibility studies, due diligence and company evaluations, access channel assessment, organizational consulting and bpr, as well as HR services.


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