Activity methods : Creation of tools for the data analysis of social and marketing researches.
to the methods of social and marketing researches, preparation of
educational methodical materials. Teaching, accompaniment of the proper
Consulting in area of
conducting of social and marketing researches (development of tool of
data capture, planning of sample, teaching of personnel, data
processing and etc.).
Services offered :
Exclusive Sale and introduction OСA New Line — modern technology of
data processing and data analysis of sociological and marketing
Corporate seminars on conducting to the analysis of results of marketing researches.
Development of tool and instructions for conducting of difficult marketing researches.
Analysis of results of marketing researches.
— the technology of data processing and analysis in sociological and
marketing research — has been for 15 years on the market of Ukraine .
All of these years the technology has been developing taking into
account needs of the specialists it was aimed at.
will be happy if our new project OCA New Line will be of use to
professionals and help them solve complicated and interesting tasks
that they face".
(Andrey Gorbachik, author of
OCA, Ph.D. in physics and mathematics, Head of Chair of Methodology and
Methods of Sociological Research of the Faculty of Sociology and
Psychology for Kiev State University by T. G. Shevchenko)
Currently the family of OCA software technologies includes the following :
OCA MakeForm — data input module
OCA for Windows — statistical analysis of sociological and marketing research
New Line — modern software for operating with projects of different
structures: monitoring, tracking, panel, diaries, etc. It can boast
with a simple and user-friendly interface, the possibility to generate
reports by the patterns preliminary described. It is completely
compatible with SPSS format; it can show the results on geographical
maps and other structured images.
OCA New Line Technology — software for data preparation for the subsequent analysis in OCA New Line
DataCorrector — program-translator for the commands of OCA that allow
quickly make logic control of data input, introduce new indicators and
re-code those that already exist, restructure data files on the basis
of the tasks written beforehand.
OCA CATI — software that allow conducting telephone surveys using computer
OCA VIKING — software that allow analysis of qualitative text information (in-depths, focus groups, etc.)