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   Collective members    Back to list

Research & Branding Group™

Company founder: Eugene Kopatko
Director: Eduard Zolotukhin, member of ESOMAR
Head of research projects: Anastasiya Kolomoets
Head of quality research department: Marina Kasyan
Head of quantitative research department: Galina Letunovskaya
Address: 01103, Kiev, av. Druzhby narodov, 12, of. 27a
Website: www.rb.com.ua
Tel.: (044) 529-22-48
Fax: (044) 529-22-84
Year of foundation: 2005
Availability of network and number of interviewers: about 500 interviewers in all regions of Ukraine
Contact persons: Eduard Zolotukhin, director; Marina Kasyan, head of quality research department.

Methods of activities:

Business and research consulting, Information gathering, Information processing, Desk research, Face-to-face interviews, Mail interviews, Multiple-aspect studies, Special and regular studies
Qualitative marketing research, Statistical information processing, Telephone interviews, Expert interviews, Content analysis of mass media

Eye tracking research – FOR THE FIRST TIME IN UKRAINE


Advertisement testing, Goods market research, Business-to-business research, Children research, Consumer research, Means of customer satisfaction, Finance research, Industrial market research, International marketing research, Internet studies, Market modeling, Market segmentation, its classification, Media research, Medical/ pharmaceutical research, Packaging testing, Staff research, Pricing research, Product testing/ new product research, Ad hoc research, Sociological research and public opinion poll, Brand/image research, Tourist trade/ travelling research, Wholesale and retail trade research, Political research

Research & Branding Group™ – is a national independent research company that principal field of activity is marketing, sociological, political research and consulting.

The specialists of the company have more than 10-year experience of successful work in research field. As an independent company R&B Group™ was founded in 2005 and is a result of merger of some experienced teams achieved a success in marketing, market research, advertisement and consulting.

At the moment Research & Branding Group includes:
R&B RESEARCH – organizing and conducting marketing and sociological researches
R&B BRANDING – creation of brands, brand elements, positioning and promotion strategy
R&B ELECTION – diagnostics of socio-political situation in regions, developments of election campaign strategies, analysis of risks of political investments

Being a member of Ukrainian Marketing Association (UMA) while conducting researches we adhere to quality standards of marketing researches of UMA.


03057, Kiev-57,
prosp.Peremogi, 54/1, r.436
tel./faks. +38 (044) 456-08-94; 459 62 09
© 2001-2010
Ukrainian Marketing Association