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limited liability company
Marketing Service Group

Director Irina Kapusta

Address: 4, Teatralna str.,

Dniepropetrovsk, 49044, Ukraine

E-mail: office@msg-ukraine.dp.ua

Web-site: www.msg-ukraine.dp.ua

Tel/fax: +380 562 321 569, +380 562 320 342

Established – 2002

Interviewers: 560

Employees – 9 specialists

Contact: Irina Kapusta

Activity methods : business and/or research consultancy, data processing services, data mining, desk research, educational services, face-to-face fieldwork, laboratory test facilities, mail surveys, omnibus surveys, panel and/or continuous surveys, qualitative marketing research, statistical analysis, telephone fieldwork, psychological and physiological measurements observation (direct, open, structured observation) content analysis (formalized analysis) of documentary data, expert polls monitoring, hall test (testing of products and/or promotional material in specially equipped rooms), home test (testing of products and/or promotional material in home context).

Services offered : advertising research: motivational research, research of communication, channels, study of advertising instruments, analysis of efficiency of advertising campaigns (determining measure of advertising message, determining degree of involving in consumption), analysis of psychological direction of an advertisement, text analysis of structure of an advertisement text.

The company “Marketing Service Group” specializes in carrying out marketing research, consulting on commercial activity and management, development and analysis of the new and existing trade marks (brand names), marketing and business planning. The company MSG has in its staff specialists who have got considerable experience in conducting applied research, management research and investment marketing. The company collaborates actively with domestic and foreign commercial structures, has its own interview network that allows gathering necessary commercial information in short terms.

Among our clients there are corporation “AVK”, “OLYMP”, “Market Group”, Novomoskovsky mineral water factory, meat-processing factory “Berizka” and others.

Marketing Service Group is a member of the UMA; it arranges market research services in accordance with UMA Marketing Research Quality Standards.

03057, Kiev-57,
prosp.Peremogi, 54/1, r.436
tel./faks. +38 (044) 456-08-94; 459 62 09
© 2001-2010
Ukrainian Marketing Association