Activity methods :
business and/or research consultancy, data processing services, data
mining, desk research, educational services, face-to-face fieldwork,
laboratory test facilities, mail surveys, omnibus surveys, panel and/or
continuous surveys, qualitative marketing research, statistical
analysis, telephone fieldwork, psychological and physiological
measurements observation (direct, open, structured observation) content
analysis (formalized analysis) of documentary data, expert polls
monitoring, hall test (testing of products and/or promotional material
in specially equipped rooms), home test (testing of products and/or
promotional material in home context).
Services offered :
advertising research: motivational research, research of communication,
channels, study of advertising instruments, analysis of efficiency of
advertising campaigns (determining measure of advertising message,
determining degree of involving in consumption), analysis of
psychological direction of an advertisement, text analysis of structure
of an advertisement text.
company “Marketing Service Group” specializes in carrying out marketing
research, consulting on commercial activity and management, development
and analysis of the new and existing trade marks (brand names),
marketing and business planning. The company MSG has in its staff
specialists who have got considerable experience in conducting applied
research, management research and investment marketing. The company
collaborates actively with domestic and foreign commercial structures,
has its own interview network that allows gathering necessary
commercial information in short terms.
our clients there are corporation “AVK”, “OLYMP”, “Market Group”,
Novomoskovsky mineral water factory, meat-processing factory “Berizka”
Group is a member of the UMA; it arranges market research services in
accordance with UMA Marketing Research Quality Standards.