Activity methods: business and research consultancy, data processing services, desk research, face-to-face interviews, postal surveys, panel and continuous surveys, qualitative marketing research, statistical analysis, CATI (NIPO), expert surveys, internet surveys, central location studies, content analysis, conjoint analysis, tracking studies, U&A study, pantry check, product & package testing (U-Test™), tracking surveys (U-Track™), pricing research (U-Price™), advertising test (U-AdTest™), communication and pre-post advertising, BPTO™, Mystery Shopping, MicroTest™, BrandSight Gallery™, Brand Edge™, Brand Equity™, ScreenLab™, Conjoint.
Services offered: advertising research, trade mark research, child studies, consumer marketing research, customer satisfaction and loyalty, financial research, industrial research, international marketing research, internet market research, market modeling, market segmentation, media research, medical/pharmaceutical research, packaging research, personnel surveys, pricing research, product testing/new product research, Ad-hoc research, social and public opinion research, brand image research, travel/tourism research, wholesale/retail research, branding political studies, macroeconomics & forecasting, retail audit (census), life style, price & distribution checks, product development.
Ukrainian Marketing Group® is one of the leading market research companies in Ukraine .
With research capabilities in Ukraine , all CIS countries, Western Europe and USA , UMG® conducts all types of market research studies.
Today UMG® incorporates five companies, each of them being an expert in the field: UMG — Research International (official representative of Research International in Ukraine ) — Complete Consumer Ad-Hoc& Continuous research; MEMRB-UMG — Retail Audits and Price & Distribution Checks, Sensus; Branding Agency "MARKA" — Branding Research Solutions; COMCON-Ukraine — U-TGITM — Ukrainian Target Group Index (Monitoring of consumption, lifestyle and media preferences. It is conducted under BMRB International license); COMCON — Pharma Ukraine — Focus on pharmaceutical and related markets
Our experience: Beiersdorf, BBH (Slavutich), BIZPRO, Cadbury, Coca-Cola, Danone, GSK, IFC, Foxtrot, JTI, McDonald's, MTI, Nestle, Orkla Foods (Chumak), Obolon, Philip Morris, Procter&Gamble, SC Johnson, Samsung, Sandora, Sarmat, Soyuz-Victan, Tetra Pak, UMC, Unilever, Veres, Vitmark, Wimm-Bill-Dann, advertising and international agencies.
UMG® arranges market research services in accordance with international standards of marketing and social research ICC/ESOMAR, UAМ Marketing Research Quality Standards and AMA code of ethics.