business and/or Research Consultancy, data Processing Services, data
mining, desk research, face-to-face fieldwork, qualitative marketing
research, statistical analysis, telephone fieldwork
Services offered :
advertising research, trade mark research (point, which) – FMCG,
business-to-business research, consumer marketing research, customer
satisfaction, financial research, industrial research, market
segmentation, typology, medical/pharmaceutical research, packaging
research, pricing research, product testing/new product research,
development and research Ad hoc, brand image research, wholesale or
Since 1993 and up to September 2004 Target was a market research department of Pulse.
of September 2004 it is a separate legal entity within the Pulse
holding specializing on marketing intelligence and strategic business
analysis. Being a Ukrainian company with a 100% foreign investment,
Target covers all Ukraine by its interviewers / auditors who are
supervised by regional field managers working as permanent employees of
Target based in Pulse offices in top 6 cities of Ukraine – Kyiv,
Kharkiv, Donetsk, Dnipropetrovsk, Odesa and Lviv.
clients are Raiffeisen Bank, Novartis Pharma, Kyivstar, Luganskholod,
Billa, Ridna Marka, Danone, Tovar Litsom, DHL / Danzas, Canon, P&G,
Tvoya Kimnata, Marubeni, Unique Pharmaceuticals
2001 Pulse/Target regularly (once a year) conducts censuses of retail
outlets in 31 largest cities of Ukraine . The latest census was run in
summer 2004 yielding information on around 60 000 retail outlets. The
census was a syndicated project where several companies participated
and shared the cost. In 2005 we plan to conduct another census and
there is an opportunity for many companies to join it.
of the UMA and ESOMAR, it renders market research services in
accordance with the UMA Marketing Research Quality Standards.