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Target Group LTD
limited liability company

Director Victor Sosnin

Address: 17-21, Baggovutivska Str., Kyiv, 04107, Ukraine

E-mail: target@target.com.ua

Web-site: www.target.com.ua

Tel: +380 44 537 7444 Fax: +380 44 537 7445

Established – 1993

Employees – 16

Interviewers – 3 50

Contact: Elena Kononova (General Manager),

Natalia Zirka (Consumer Research Manager)

Activity methods: business and/or Research Consultancy, data Processing Services, data mining, desk research, face-to-face fieldwork, qualitative marketing research, statistical analysis, telephone fieldwork

Services offered : advertising research, trade mark research (point, which) – FMCG, business-to-business research, consumer marketing research, customer satisfaction, financial research, industrial research, market segmentation, typology, medical/pharmaceutical research, packaging research, pricing research, product testing/new product research, development and research Ad hoc, brand image research, wholesale or retail research.

Since 1993 and up to September 2004 Target was a market research department of Pulse.

As of September 2004 it is a separate legal entity within the Pulse holding specializing on marketing intelligence and strategic business analysis. Being a Ukrainian company with a 100% foreign investment, Target covers all Ukraine by its interviewers / auditors who are supervised by regional field managers working as permanent employees of Target based in Pulse offices in top 6 cities of Ukraine – Kyiv, Kharkiv, Donetsk, Dnipropetrovsk, Odesa and Lviv.

Major clients are Raiffeisen Bank, Novartis Pharma, Kyivstar, Luganskholod, Billa, Ridna Marka, Danone, Tovar Litsom, DHL / Danzas, Canon, P&G, Tvoya Kimnata, Marubeni, Unique Pharmaceuticals

Since 2001 Pulse/Target regularly (once a year) conducts censuses of retail outlets in 31 largest cities of Ukraine . The latest census was run in summer 2004 yielding information on around 60 000 retail outlets. The census was a syndicated project where several companies participated and shared the cost. In 2005 we plan to conduct another census and there is an opportunity for many companies to join it.

Мember of the UMA and ESOMAR, it renders market research services in accordance with the UMA Marketing Research Quality Standards.


03057, Kiev-57,
prosp.Peremogi, 54/1, r.436
tel./faks. +38 (044) 456-08-94; 459 62 09
© 2001-2010
Ukrainian Marketing Association