Ukraine, part of the MASMI Research Group, is a full service market
research consultancy with a focus on Ukraine and beyond. We've spent a
lot of time exploring, researching and developing the values that
underpin «our» brand — after all we spend most of our time advising our
clients on the best way to research their brands.
MASMI Ukraine specialized research tools:
Reverse BPTO :
traditional approach to Brand/Price Trade-Off assumes a price-raising
scenario. But what happens in the event of a price war with your main
competitors? You need to be able to strategize using lower prices as
well, and Reserve BPTO makes this possible. Superior accuracy and
precision versus Choice Based Conjoint analysis (CBC) methods.
Available in face-to face and online interface.
Brand Upscale :
do you handle it when a brand changes price segments? Brand Upscale
lets you measure and plan the implications of moving a brand to a
higher price segment.
Express Market Share Estimate :
Brand performance potential plus market share estimate in one analytical tool. Value-Based Segmentation :
Based on latent class models, this approach makes it possible to group consumers based on their values orientation.
MASMI Ukraine is a member of the ESOMAR, EMRA, UMA.