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limited liability company
MASMI Ukraine Ltd. Member of MASMI Research Group

Director General: Stanislav Chiglintsev

Address: 72 Velyka Vasylkivska Str., 1st entrance, 8th floor, Kyiv, 03150, Ukraine

E-mail: office@masmi.com.ua

Web-site: www.masmi.com

Tel: +380 44 207 0110

Fax: + 380 44 207 0111

Established: 1994

Employees: 24

Interviewers: National interviewers' network, 600 employees

Contact: Volodymyr Bohdan, Research Director

Activity methods : advertising research, brand image study, concept test, name test, omnibus survey, packaging test, post-campaign evaluation, pricing research, product test, segmentation study, simulated test market, tracking studies, usage and attitudes surveys.

Services offered : attribute sorting, brand personification, concept exposure, in-depth interviews, interviews with experts, focus groups, mini focus groups, projective techniques, scaling.

MASMI Ukraine, part of the MASMI Research Group, is a full service market research consultancy with a focus on Ukraine and beyond. We've spent a lot of time exploring, researching and developing the values that underpin «our» brand — after all we spend most of our time advising our clients on the best way to research their brands.

MASMI Ukraine specialized research tools:

Reverse BPTO :

The traditional approach to Brand/Price Trade-Off assumes a price-raising scenario. But what happens in the event of a price war with your main competitors? You need to be able to strategize using lower prices as well, and Reserve BPTO makes this possible. Superior accuracy and precision versus Choice Based Conjoint analysis (CBC) methods. Available in face-to face and online interface.

Brand Upscale :

How do you handle it when a brand changes price segments? Brand Upscale lets you measure and plan the implications of moving a brand to a higher price segment.

Express Market Share Estimate :

Brand performance potential plus market share estimate in one analytical tool.
Value-Based Segmentation :

Based on latent class models, this approach makes it possible to group consumers based on their values orientation.

MASMI Ukraine is a member of the ESOMAR, EMRA, UMA.

   

 
  Contacts:
03057, Kiev-57,
prosp.Peremogi, 54/1, r.436
tel./faks. +38 (044) 456-08-94; 459 62 09
uma@kneu.kiev.ua
 
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Ukrainian Marketing Association