Services offered :
Advertising Research, Business-to-business Research, Child Studies,
Consumer Marketing Research, Customer Satisfaction, Industrial
Research, International Marketing Research, Internet Research, Market
Modeling, Market Segmentation, Typology, Medical/pharmaceutical
Research, Packaging Research, Pricing Research, Product testing/New
Product Research, Development and Research ad hoc, Brand Image
Founded in 1975, Ipsos is
the only independent, publicly-listed company in its field that is
managed by research professionals. Ipsos is among the fastest growing
market research companies in the world.
1990, we have created or acquired more than 40 companies worldwide.
This growth has been built with both internal and external funding,
including the stock market.
The company began
its Ukrainian operations in 2002. Currently, Ipsos Ukraine conducts
over 500 qualitative sessions and over 36,000 face-to-face quantitative
interviews a year.
Ipsos Ukraine applies a
full range of the branded qualitative and quantitative research
methodologies (including advanced forecasting and modeling products and
the world's leading advertising pre-testing tool, Next*TV.)
From its Kiev office, Ipsos conducts/coordinates qualitative and quantitative ad hoc research in Ukraine and CIS countries.
Fields of specialization:
Research, both quantitative (brands, usage and attitudes, segmentation,
pricing, product testing) and qualitative (Ipsos-Insight tool-package:
concept studies, communications, positioning, brand image).
Research with the usage of methods developed by the world's leading
specialist in this field, Ipsos-ASI (applicable to advertisement pre—
and post-testing, advertising campaign effectiveness tracking) and of
the database with over 25,000 pre-tests.
Ipsos officially announces the launch of Ipsos-ASI, the advertising research division in Ukraine.