Activity methods: focus group discussions, in-dept interviews, face-to-face interview, CATI, CAPI, hall test, POS interviews, room researches, OMNIBUS, tracking study, consumer panel, TAM Panel, non-food tracking panel.
Services offered: usage and attitudes evaluation (U&A), information on consumer habits and behaviour concerning the product/product groups, testing/launching on the market the product, concept, packaging and price, selection of the best product/improvement of the already existing product, marketing strategies, persistent tracking of a specific market segment, tendencies and changes on the market, tracking of the availability of products and prices in different poss, analysis of statistic data/secondary information, regular control over indices of your brand and competitive brands, regular control over advertising effectiveness, monitoring of consumer satisfaction with advertising, determining the strengths and weaknesses of the ad, its most memorable and irritating elements, diverse social, political and ecological issues.
Specialized research spheres: foodstuffs, industrial goods, mass media, media, TV, marketing strategy, advertising, pharmaceutics, telecommunications, banking, sociology and political science.
GfK Ukraine offers a full range of services on market research in Ukraine , Belarus and Moldova . GfK Ukraine is the member of GfK Group, which incorporates more than 130 companies in 63 countries of the world.
Most of the GfK Ukraine's Clients are leading international companies with their representative offices in Ukraine . They are AES, BASF, Bunge, Coca Cola, Kraft Foods, Mars, McDonald's, Microsoft, Nestle, P&G, Philip Morris, ProCredit Bank, PZU, Raiffeisenbank, Renault, Siemens, SUN Interbrew, Suntrade, Unilever etc.; the major Ukrainian companies: АBV-Technika, AVK, Аerosvyt, Aval, VАBank, STA of Ukraine, Everest, Kyiv-Konti, May Tea, Мyagkov, Nasha Ryaba, Pryvatbank, NBU, Nadra, Ukrsotsbank, UkrPoshta, Utel, Tchumak etc.; leading advertising agencies and TV channels.